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40TH EDITION OF ASEAN TOURISM FORUM (ATF) HELD IN CAMBODIA’S SIHANOUKVILLE IN
SET TO WELCOME 350 DELEGATES FROM 27 COUNTRIES AND REGIONS
13
th January 2022, Cambodia – The host of the 40th ASEAN Tourism Forum (ATF) will hold the event
from 16th – 22
nd January 2022, at Sokha Beach Resort, Sihanoukville under the theme “ASEAN – A
Community of Peace and Shared Future”. The Sokha Beach Resort, in Sihanoukville, houses the
largest meeting space in the city. A seaside port city in the south, Sihanoukville has been designated
by the Kingdom as a special multi-purpose economic zone as part of its large economic expansion and
diversifying growth.
As one of the fastest growing tourism destinations in Southeast Asia, Cambodia’s rich coastal heritage
and natural resources in the Southwest offer a wide range of cultural and eco-tourism sites. The
country’s unique tourism products are poised to recover tourism amidst this long-drawn pandemic.
On 1st April 2021, Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom
of Cambodia, formally approved a 2020 – 2025 three-phased national tourism roadmap to navigate the
sector’s emergence from the Covid-19 pandemic and support its recovery initiatives.
Armed with a new slogan, “Cambodia – a Small Country with A Big Heart”, the Ministry of Tourism
announced a new campaign in June last year to attract international travellers.
On 15th November 2021, Cambodia re-opened to fully vaccinated international travellers under a Safe
and Clean tourism campaign, which is a welcome step towards tourism recovery and sustainability in
the ASEAN region and beyond.
According to statistics from The Ministry of Health of Cambodia, more than 90 per cent of Cambodia’s
16 million population have been fully vaccinated against Covid-19 as of 10th January 2022.
“On behalf of the Ministry of Tourism, Cambodia, it is my honour to officially announce that
Cambodia is ready to host the ASEAN Tourism Forum 2022 (ATF 2022) in Sihanoukville. This
coastal city has grown to become a leading international and national centre of trade,
commerce, and tourism. It is also one of the most culturally varied and dynamic population
centres in Cambodia.
Since the health of travellers is our utmost concern, we have put together a plan to rebuild the
tourism sector safely through stringent hygiene safeguards to prevent the spread of Covid-19
and instil reassurance among our community.
We are committed to run the ATF 2022 in a safe physical format. All attendees will be reminded
to wear their masks, and be observed for safe distancing. All frequent touch points at the venue
will also undergo a regular sanitisation and disinfection and 3 DOs and 3 DON’Ts protocol.
I look forward to welcoming all delegates to ATF 2022 in Cambodia, Kingdom of Wonder, Feel
the Warmth.” – H.E. Dr. THONG Khon, Minister of Tourism, Royal Government of Cambodia.
As the pivotal travel trade platform for the ASEAN and Southeast Asia region, the ATF 2022 will
congregate 350 participants from more than 27 countries and regions. These include tourism leaders
and officials, international buyers, exhibitors, media as well as trade visitors and passionate travellers
from the tourism industry.
The official ASEAN NTO Meetings for the development of work programmes that aim to foster ASEAN
Tourism Recovery and a more resilient future, Tourism Ministerial Meetings and Associations Meetings
will take place from 16th – 20
th January 2022 while TRAVEX will be held from 19th – 20th January 2022,
followed by Post-ATF tours on 21st and 22nd January 2022.
For more information and programme updates, please visit www.atf2022cambodia.com.
Media Contact
Mr. Prak Narann
Ministry of Tourism
The Kingdom of Cambodia
[email protected]
Ms. Melissa Teo
ATF 2022 Event Manager
c/o MP Singapore Pte Ltd
[email protected]
About Ministry of Tourism, Cambodia
The Ministry of Tourism is an official cabinet ministry of the Royal Government of the Kingdom of
Cambodia headed by the Minister of Tourism, H.E. Dr. THONG Khon, organised under the leadership
of the Prime Minister, Samdech Akka Moha Sena Padei Techo HUN SEN.
The Ministry of Tourism of Cambodia has its pivotal role in managing and developing the tourism
industry of the Kingdom of Cambodia. Its functions include the formulation of programmes in
compliance with national policies and to co-ordinate activities of various agencies including the Private
Sector for the development and promotion of tourism in the country. The Ministry of Tourism also
functions to supplement the efforts of the Royal Governments, catalysing private investment,
strengthening promotional and marketing efforts and in providing trained manpower resources.
This Ministry has, under its charge a joint public sector undertaking, namely the Cambodia Tourism
Federation, which harmonises various private sector industry stakeholders to coordinate and jointly
enhance the quality of tourism in the country.
About ASEAN Tourism Forum (ATF)
The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of
Southeast Asian Nations (ASEAN) as one tourist destination. This annual event involves all the tourism
industry sectors of the 10 member states of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao
PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam.
ATF was established in 1981. Each year, the hosting of ATF is rotated among the member countries,
and 2022 marks the 40th anniversary of the event.
About MP Singapore
Trusted since 1987, MPI embodies more than a quarter century of event building, marketing and
management experience in both Eastern and Western cultures, practices, and business philosophies.
We bring world-class talent, industry expertise, and incredible enthusiasm into the design and
management of extraordinary online-to-offline experiences for your organisation. MPI is part of Pico
Group, a global group of agencies specialising in engaging people, creating experiences and activating
brands for businesses, institutions and governments. As part of the Pico group, MPI has unlimited
access to a wide network of industry contacts and resources. Pico Far East Holdings has been listed
on the Hong Kong Stock Exchange since 1992. For more information, visit www.mpinetwork.com.
